Our purpose is clear.
We want to drive others to find out who they truly are and what they’re really capable of, through our message and the fundamental principles behind it.
There are things in life that you are neverover with.
Your journey will always be filled with adversity and hardship that you will have to face over and over again.
But if you choose the right end goal behind it, you should be thrilled about it, because every action in that direction is one step closer towards you not only reaching your destination, but more importantly, towards finding out who you are and what lies inside of you.
By following through with this never-ending process, you’ll end up falling in love with it and you’ll start to do it for the path itself, and not for any rewards that you may derive from it.
You’ll realize that on the other side of adversity lies who you are, and that’s the only thing that you’ll need in order to move forward.


Belief, effort, and failure are the fundamental blocks that lie behind achieving what you set out for, and they are replaceable by no other. Persistence is all that matters in the end.
Instead of taking refuge in momentary pleasure and comfort, we encourage you to seek the path of most resistance and discover fulfillment on the other side of adversity.
Develop the internal fortitude to change every negative situation in your life into one that you can draw strength from. No matter how bad the cards that you were dealt with are, or perhaps the ones that you’ve dealt yourself, learn to flip them around and leverage them to your advantage.
When you set out on a journey, it doesn’t matter if you reach the end of it, or not. What matters is that you give your best effort to travel as far down on it as you can, or as you’ve set out to.
Focus on the time you have now and make the most out of it, because who knows how much more of it we have. Use every single moment of it and live it to its fullest, and you will never experience regret.
By excellence, we refer to giving your valiant effort every single time, towards achieving your current endeavor at hand. By chasing down your very best in any situation, you will find meaning in your actions, and yourself on the other side of it.
We believe in setting an anchor for yourself that is revolved around physical activity. No matter what happens, you will always have this one thing to return to, which not only grows you physically but also toughens your mind so that you are prepared to face whatever comes your way.